About project

Followthru is a streamlined goal-setting app to help users accomplish whatever they wish intuitively and with clarity

Users can create tasks and subtasks, add images and notes, and customize each goal with gradients and icons

Everlore aims to provide readers with their favorite thrilling reads, and connect independent authors to their perfect audience

Highlights from the design process

Brand identity phase

In archery, the term "follow-through" refers to the act of holding correct aim and form even after the arrow is released

The concept of consistently positioning yourself in the pursuit of your goals is the spirit of the app followthru

The logo is inspired by a deconstructed bullseye, with the negative space representing an arrow piercing through the center

The color scheme is a deep-blue dark mode, with plenty of contrasting gradients available for the users to differentiate their goals

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followthru